About |

Our Brand

Judgment and Common Sense

The choices we make affect our lives. Like the colors in the picture close by, we can choose from any color we want.

Over time our choices will define who we are, what we have, and what we do.

In fact, everything about us, including our identity comes from our choices.

Our choices become the foundation of our belief system. It can work for us or not - and it depends upon our awareness...

We can gain Awareness from our choices.

We believe it is important to grasp this significance.

While choice may be considered by some to be common sense and a normal use of judgment, we find from our experience in dealing with many different people, that it is not necessarily a given today. For the most part, it is simply our perceptions.

We can change our perceptions.

What if you could do that?

What possibilities could show up for you?

We believe that all kinds of things and stuff can show up for you. That's why we created a logo that displays choice and awareness.

CAM Graphical Identity

To promote the importance of choice and awareness we asked Mike Connor of cfivecreative to design an image in an easily recognizable graphic.

The original registered word/trademark image in Figure 1 established our blue, white and black colors - purposefully created a unique and compelling personality.

Our original creation included two major portions: 1) at the top, the logo image itself on a blue background with the motto in white letters “Choosing Wisely for a better life”; and 2) at the bottom, the brand name of Choice Awareness Management shown in stacked blue and black letters.

We have since updated and modernized our logo which you see in the second image.

Unique Personality

Taken as a whole, the design, our blue color scheme, look and feel, clearly exhibits a distinct appearance and captures our unique personality, character and style.

Our intention is that it reflects our stability, wisdom, character, confidence, knowledge, friendship, responsiveness, security, trustworthiness, supportiveness, creativity, progressiveness, and the overall sense of acceptance, reasonableness and well being.

How did we do?

Intentionality

The logo image intentionally displayed on top with the letters “C” and “A” demonstrates the dominate role of choice in our life, the salient and subtle point, that awareness rises with our choosing (refer to the black "A" and blue "C" image) .

Of particular significance (i.e. that which we wish to have sensed), is the nature of understanding - it is revealed sometimes gradually, sometimes quickly, and it contains movement. We depicted this by using the contemporary and fluid “C” for choice, which is gracefully wrapped around a rising “A” for awareness.

We believe that one can sense freedom in this artful visual display. In support of our belief about understanding, we couple our motto, which suggests that those who participate by choosing wisely will gain awareness and experience a better life.

CAM Brand Name

Shown beneath the logo is the brand name: Choice Awareness Management. Choice Awareness also plays a dominate role as shown with large capital letters above management. It is also our belief that one can manage the choosing process to great affect, but one must first implement and master the decision process.

There is a prevalent belief that decision is analogous with choice – in our opinion it is not. Our experience suggests otherwise, and we believe that choosing is based in the present, while decision is based upon the past.

But, this is what Choice Awareness Management is all about – learning and understanding. More shall be revealed…