About Us

Our Brand

Judgment and Common Sense

The choices we make affect our lives. Awareness comes from our choices. We believe it is important to grasp this significance. While choice may be considered by some to be common sense and a normal use of judgment, we find from our experience in dealing with many different people, that it is not necessarily a given today. We want to change that perception.

Graphical Identity

To promote the importance of choice and awareness we asked Mike Connor of cfivecreative to design an image in  an easily recognizable graphic. The registered word/trademark image in our blue, white and black colors graphically represents our Brand Identity and is displayed throughout all of our distribution channels including our company website, associated print, product and release materials, and information.

Unique Personality

Taken as a whole, the design, our blue color scheme, look and feel, clearly exhibits a distinct appearance and captures our unique personality, character and style. Our intention is that it reflects our stability, wisdom, character, confidence, knowledge, friendship, responsiveness, security, trustworthiness, supportiveness, creativity, progressiveness, and the overall sense of acceptance, reasonableness and well being.

Our Brand Identity includes two major portions: 1) at the top, the logo image itself on a blue background with the motto in white letters “Choosing Wisely for a better life”; and 2) at the bottom, the brand name of Choice Awareness Management shown in stacked blue and black letters.

LOGO

The logo image intentionally displayed on top with the letters “C” and “A” demonstrates the dominate role of choice in our life, the salient and subtle point, that awareness rises with our choosing (refer to the black "A" and blue "C" image) . Of particular significance (i.e. that which we wish to have sensed), is the nature of understanding - it is revealed gradually and contains movement. We depicted this by using the contemporary and fluid “C” for choice, which is gracefully wrapped around a rising “A” for awareness. We believe that one can sense freedom in this artful visual display. In support of our belief about understanding, we couple our motto, which suggests that those who participate by choosing wisely will gain awareness and experience a better life.

CAM Brand Name

Shown beneath the logo is the brand name: Choice Awareness Management. Choice Awareness also plays a dominate role as shown with large capital letters above management. It is also our belief that one can manage the choosing process to great affect, but one must first implement and master the decision process. There is a prevalent belief that decision is analogous with choice – it is not. Our experience suggests otherwise, and we believe that choosing is based in the present, while decision is based upon the past. But, this is what Choice Awareness Management is all about – learning and understanding. More shall be revealed…

Here is our slightly modified verison used in our printed material: