About Us

Our Mission

Intention

"It is the intention of Choice Awareness Management to impact business people, professionals and individuals, one person at a time, by engaging them in a relationship based inquiry, supporting them with best practices and appropriate learning devices and tools, which results in them remaining in purposeful action,  and completing their specific objectives". 

Defining CAM Intentions

Much has been written about intentions and much apprehension exists. One could say that "Intention is a determination to act in a certain way". However, there also exists the implication that it is merely little more than what one has in mind to do or bring about, such as announcing an intention to marry. We appreciate the first comment and agree with the latter.

The announcement of the intention is common in our society, found especially in politics: where the intent becomes associated with a spoken campaign promise. Later experience and actual evidence suggests that once the politian attains office, little if any actions actually resemble that which was intended. How many of us have heard "I promise to lower taxes, improve education, reduce government, etc." and nothing occurs. We suspect that you may be able to come up with a list of your own examples.

So to continue this thinking, intention can be perceived as a dirty word, with little if any acceptance for the inherent value and good nature of intention. We suggest not letting that occur. Think beginners-mind on this item.

Connecting Action to Intention

In all of our suggestions throughout Choice Awareness Management, it is our objective to match intention with action. We expect people to articulate or write their intention(s) (i.e. for oneself or an intimate friend, family member, or colleague), then produce the appropriate action(s) to satisfy the intention(s). The intention is complete when the associated action has taken place. When this occurs, integrity exists and the person’s word has been honored. These are then considered "Completed Honorable Intentions". We refer to this common-sense and simple time-honored tradition as “Honoring your Word”.