Choice Awareness does not look for perfection in anything - merely excellence.

We all know what "Good Enough" looks like, don't we?

(Note) We are not referring to the software development domain)

For "Good Enough" all you have to do is look around you and you will see it in action - everywhere.

Look at:

1. Government and its practices.
2. Retailers and their people.
3. Politicians and their actions.
4. The Media and their sloth...

Certainly there are exceptions to the rule-of-thumb for the four areas we have identified.

For instance, government has the Malcolm Baldrig Award, retailers have Apple, politicians have .... well, let us leave that one for your own imagination. Finally, the media has The Wall Street Journal.

Ok, so you are getting our point.

Excellence does exist - we can see it, appreciate it and..... yes, we can measure it.

Definition

By way of dictionary.com we have taken the top two explanations:

1. an excellent quality or feature: Use of herbs is one of the excellences of french cuisine.
2. the fact or state of excelling; superiority; eminence: his excellence in mathematics.  

From our perspective, we believe it is measurable and we use our own Awareness Scale to highlight this for you.

We've borrowed our illustration of "Measuring Success". 

Look closely at the red box in the picture to understand how we define excellence.

We say for us that it exists between 9.5 and 10.0. We shoot for this in all that we do at Choice Awareness.

Because we are humans, we may fall short. But, the point is that we strive for it.

We hope that you agree with us.

Web Links:

BEST REGARDS and Thanks for considering us.

If you find anything particularly compelling or insightful, or you are left with a sense of high energy, please feel free to send us your impressions and any comments you wish to make about these statements. We look forward to getting your feedback, and please Contact Us with what you experienced from our services and products.